Real Agrado revamps its image

The venue chosen for the presentation was the Historic Cidery in Villaviciosa, which hosted a glamorous event attended by the winery’s various distributors, journalists, critics and bloggers.

The winery’s intention with this change of image is to build a strong brand identity that combines both emotional and rational aspects. The logo includes the words “roots”, “terroir” and “passion”, which evoke both the vineyards and its origins in La Rioja.

The brand will feature its Classic Range, as well as a collection designed especially for lovers of fine wines: the Ráices (Roots) Collection which includes a bottle from each of the four vineyards that make up Real Agrado: Las Planas, Canterbuey, La Lobera and Rodiles.

Don’t miss the video summary of the presentation, during which the group’s wines and ciders were paired with the menu curated jointly by chefs Ignacio Echapresto (La Rioja) and Nacho Manzano (Asturias).